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OUTES officially "landed" at the Frankfurt ISH exhibition, comprehensively promoting the “heat pump+” global strategy

March 15, 2023    Share:

At 9am on March 13th, German time (16:00pm on March 13th, Beijing time), the five-day Frankfurt Heating, Ventilation, Refrigeration, Kitchen and Bathroom Exhibition (ISH) (hereinafter referred to as "ISH Exhibition") was held at the Frankfurt Exhibition Center.


As the leading brand in the Chinese heat pump industry and a global leader in heat pump air conditioning, OUTES was invited to participate in the exhibition and officially "landed" at booth C6 of Hall 12 with its flagship products including OUTES heat pumps, heat pump air conditioning, water purifier, air purifier product etc., showed the professional "heating pump+" solutions and comprehensive strength of China's heat pump leader to the world.


OUTES officially "landed" at the Frankfurt ISH exhibition, comprehensively promoting the “heat pump ” global strategy


Zhu Jianjun, Chairman of Zhongguang Electrical Group, personally led the overseas marketing team and technical center team to "go overseas", committed to integrating a better global resource, competing on the international stage, and further implementing Zhong Guang's "heat pump" global strategy.


OSCAR" in the HVAC, kitchen and bathroom exhibition industry

"Bridgehead" for expanding European market


ISH Exhibition, also known as the International Exhibition for Bathroom Equipment, Buildings, Energy, Air Conditioning Technology, and Renewable Energy, has been held every two years since 1960. It is currently one of the most important exhibitions in the global refrigeration, air conditioning, and heating industries, known as the "Oscar" in this industry. This exhibition, in addition to OUTES, also attracted over 2000 top HVAC manufacturers from around the world to "let a hundred of flowers bloom" here, with an estimated number of visitors exceeding 180000.


OUTES officially "landed" at the Frankfurt ISH exhibition, comprehensively promoting the “heat pump ” global strategy


The booth of Outes in this exhibition is located in booth C61 of Hall 12, a heavyweight exhibition hall in the exhibition center. It is known as the "Golden Hall, Diamond Booth" of the exhibition center and has a high traffic volume. OUTES is also the only Chinese participating brand in this exhibition hall.


In this exhibition, OUTES not only showed the brand's innovative technological achievements, professional heat pump solutions and advanced intelligent manufacturing capabilities to the world, but also committed to feeling the international heat pump market situation, understanding the development trend of international heat pump technology and overseas policy profits, in order to seize the opportunity of the global industry "carnival" and implement the brand's "bridgehead" strategy to further expand the European market.


OUTES officially "landed" at the Frankfurt ISH exhibition, comprehensively promoting the “heat pump ” global strategy


In order to better serve the European market, OUTES will integrate global resources to build a platform and smooth channels: OUTES insists on "localizing" manufacturing and services, and is preparing to build OUTES Europe Center, which will set up a European logistics and storage center, overseas marketing centers and after-sales service centers, etc.; based on the brand's accumulated years of innovative technology and application experience in the Chinese market, OUTES will also join hands with global strategic partners to provide overseas users with more integrated, more convenient, and more extreme professional services, and ultimately help European people successfully pass the era of "gas-to-electricity" and contribute to the development of global clean energy.


OUTES officially "landed" at the Frankfurt ISH exhibition, comprehensively promoting the “heat pump ” global strategy


Zhu Jianjun said: "As a 'big country brand', OUTES adhere to high-quality sustainable development, practice the responsibility of 'going out' and 'going up' as the Chinese national enterprise, further promote the light of MADE-IN-CHINA products, promote the prestige of MADE-IN-CHINA products, and effectively ignite the momentum' Double loop'!"


OUTES officially "landed" at the Frankfurt ISH exhibition, comprehensively promoting the “heat pump ” global strategy


"Incredible""Amazing"


OUTES has been highly praised by foreign investors!


OUTES booth attracted many interested customers from around the world in the exhibition.


"The first two days of the fair, our booth was extremely popular. Most of the customers came to inquire about heat pumps and heat pump air conditioners. And now, there are a lot of customer who have finalized their inspection intentions, and some prefer large-scale agricultural product planting heat pump solutions." Liu Liping, Director of Overseas Marketing Center of the Group, said "At present, in addition to the EU countries, we are receiving the interested customers from Asia, America and other places. It can be seen that the development of heat pump technology in the world is on the rise. It is the right time for OUTES to 'go out' this time."


OUTES officially "landed" at the Frankfurt ISH exhibition, comprehensively promoting the “heat pump ” global strategy


The staff of OUTES on site enthusiastically and professionally introduced the comprehensive strength of the enterprise, "heat pump+" product lineup, efficient and energy-saving technologies, and global heat pump case analysis to visitors, receiving praise from many foreign investors.


OUTES officially "landed" at the Frankfurt ISH exhibition, comprehensively promoting the “heat pump ” global strategy


"Incredible!" "Amazing!" These words are the first impression of many foreign customers after visiting the OUTES booth. Many foreign customers were repeatedly watching promotional videos at the booth, praising OUTES's first-class intelligent manufacturing production line and comprehensive scale, and even repeatedly confirming to the staff, "Are you really a Chinese brand? I didn't expect China to have such a strong development professional heat pump brand.


OUTES officially "landed" at the Frankfurt ISH exhibition, comprehensively promoting the “heat pump ” global strategy


Long winds and waves, the future is foreseeable! Next, OUTES will continue to deeply cultivate the "heat pump+" industry, adhere to using extremely good quality and services to deeply tap into the "fulcrum" of foreign trade, create star products, vigorously explore the European market, and use this as the "starting point" to add vitality to the new development journey of the global clean energy market!


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